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Opportunity scoring

The Client Opportunity Score: commercial signals first, popularity second.

A big audience that pays $5 a video is a worse client than a small one that pays $500. Most lead scores rank popularity; Orty ranks the money.

Every prospect gets a Client Opportunity Report: an overall score out of 100, a confidence level (Low, Medium, or High from evidence quality), Commercial-signal / Need / Fit ratings, and the exact evidence behind all of it — so you can decide in seconds whether they're worth an hour of your time.

What the numbers mean

  • Commercial signals (1–5) — evidence the prospect can pay: monetization, sponsorships, products they sell, hiring activity, a business website, frequent publishing, or a business behind the account.
  • Need (1–5) — a clear, fixable gap you solve: under-polished work, no system, no clear funnel, an outdated site.
  • Fit (1–5) — would your specific style or offer visibly improve their output?
  • Confidence level — Low, Medium, or High based on how much evidence the read actually found. Orty says “Unknown” when the input doesn't support a claim — it never guesses at a prospect's budget or income.
  • Overall opportunity — a 0–100 score that weighs it all together, so a warm audience with no budget doesn't outrank a smaller one that can.

Every score explains itself

Orty never hands you a number without a why. Each Client Opportunity Report carries an Evidence section listing the positive signals it actually observed (business email, sponsorship deals, posts three times a week) and the negative ones (no clear b-roll system, already works with an editor), plus a “why contact”, the potential need, the best approach, and an explicit “Why not” section. You can disagree with the score and see exactly what drove it.

Scores you can argue with — and teach

After an analysis you can mark the score accurate or not, and correct the score and the signals. Those corrections feed your rubric insights, so Orty's read of your niche gets sharper over time. It's a second opinion that learns your judgment, not an oracle you have to trust.

Frequently asked questions

How is this different from a single score?
A single number hides the decision. A 70 could mean “rich but no need” or “needs you but can't pay” — completely different actions. Orty splits it into Commercial signals, Need, and Fit, adds a confidence level, and shows the observed evidence, so the report tells you what to do next.
How does Orty know a prospect can pay?
It reads visible commercial signals — sponsorships, products they sell, hiring activity, a business website, frequent publishing, visible monetization — and says “Unknown” when the input doesn't support a claim. It never predicts a prospect's budget or income. Treat the score as a triage filter: it reliably separates “no visible way to pay” from “has real commercial signals”, not exact figures.
Does it work for non-editors?
Yes. The commercial and need signals are tuned to your discipline — a funded startup with a dated site for developers, a brand with weak identity for designers, an ecommerce newsletter for copywriters. Pick your type in the profile builder and the rubric follows.