Lead scoring for people who aren't sales teams.
Lead-scoring software was built for companies with pipelines, playbooks, and SDR headcount. A freelance video editor doesn't need a dashboard forecasting quarterly revenue — you need to know, in twenty seconds, whether the creator in front of you is worth an hour of pitching.
Orty returns a 0–100 Client Opportunity score on content-fit against your saved portfolio, shows its reasoning, and files the result. Gut feeling picks the shiny logo; the score picks the likely paycheck.
What the score actually measures
- Niche match — does their content format match the styles saved in your Orty profile?
- Posting cadence — five posts a week means recurring work; two posts a year means a nice-to-have.
- Quality gap — proven audience plus basic editing is the highest-value signal in freelance editing.
- Commercial signals — sponsorships, affiliate links, products — evidence money already moves in this creator's world.
- Reply likelihood — derived from the above plus engagement patterns; strong-fit leads with high activity get answered.
Scores arrive with reasons, not vibes
Every rating ships with plain-English reasoning: what the model saw, which factors pushed the number up, which held it down. Disagree with a 60? Read why, decide, move on — the point is a consistent second opinion, not an oracle. Color-coded tiers (70–100 mint, 40–69 amber, 1–39 coral) make triaging a folder glanceable.
And v1.20's “What's Holding You Back?” read closes the loop on the painful case: an 80 that isn't converting gets a diagnosis — pitch fatigue, ghosting pattern, niche mismatch — computed from your own CRM with zero AI involved.
Batch mode: score a folder, not a feed
Pro users drop an entire folder of profile screenshots and receive a ranked table — sorted by fit, color-coded, ready to push into the pipeline. Ten minutes of manual scrolling becomes one review pass, and everything below your bar quietly leaves your to-do list.
Built for a one-person business
- No seats, no tiers of tiers — $19.99/mo for Pro via Whop. There is no per-user pricing because there is no team.
- No enrichment credits — scoring runs on Orty's managed AI; nobody meters you.
- No SDR vocabulary — stages are Contacted and Sample Sent, not MQL and SAL.
- Your workspace is yours — scores, reasoning, and history store encrypted per your account; ratings run on Orty's managed AI when you trigger them.